Raporo ya "Isoko ry'Icyayi cy'umwimerere 2020" iragaragaza imibare y'amakuru arambuye ndetse n'ibitekerezo by'ingenzi ku gice cy'isoko gifatwa nk'icyitegererezo cy'ejo hazaza cy'isoko. Ibi birimo ibintu nk'ingano y'isoko, umugabane w'isoko, igabanywa ry'isoko, ibintu bitera iterambere rikomeye, ipiganwa ku isoko, ibintu bitandukanye bigira ingaruka ku bukungu ku isoko, icyifuzo, izamuka ry'ubucuruzi ryitezwe, impinduka mu bitekerezo by'abakiriya, amasosiyete akomeye akora ku isoko ry'icyayi cy'umwimerere, nibindi. Kugira ngo habeho gusobanukirwa neza isoko ku isi, raporo inasangiza bimwe mu bisobanuro by'ingirakamaro ku masoko yo mu karere ndetse n'ay'imbere mu gihugu. Raporo igaragaza incamake ya dogere 360 ​​n'isesengura rya SWOT ku bijyanye n'ipiganwa ry'inganda.

Abakinnyi bakomeye ku isoko ry'icyayi cy'umwimerere bavuzwe muri raporo: Icyayi cy'icyayi cya Bigelow Green Dilmah Organic Tea EDEN Coconut Pouchong Tea Allegro Organic Wellness Tea Davidson's Tea Bulk Numi Imiti gakondo Stash Tea Matcha Isoko ry'ingenzi ry'icyayi cy'umwimerere:

— Isoko ry’Icyayi cy’Uburayi (Otirishiya, Ubufaransa, Finilande, Ubusuwisi, Ubutaliyani, Ubudage, Ubuholandi, Polonye, ​​Uburusiya, Esipanye, Suwede, Turukiya, Ubwongereza), — ​​Isoko ry’Icyayi cy’Uburozi cya Aziya-Pasifika na Ositaraliya (Ubushinwa, Koreya y’Epfo, Tayilande, Ubuhinde, Viyetinamu, Maleziya, Indoneziya, n’Ubuyapani), — Isoko ry’Icyayi cy’Uburozi cya Afurika (Arabiya Sawudite, Afurika y’Epfo, Misiri, Maroke, na Nijeriya), — ​​Isoko ry’Icyayi cy’Uburozi cya Amerika y’Epfo/Amerika y’Epfo (Brezili na Arijantine), — Isoko ry’Icyayi cy’Uburozi cya Amerika y’Amajyaruguru (Kanada, Megizike, na Amerika)

Ibintu nk'uruhererekane rw'agaciro k'inganda, imiterere y'ingenzi mu ikoreshwa ry'ibicuruzwa, imiterere iheruka y'imyitwarire y'abakiriya, isesengura ry'ubushobozi bw'amafaranga akoreshwa, igipimo cyo kwaguka kw'isoko, nibindi. Raporo kandi ikubiyemo imibare y'amakuru meza ajyanye n'imibare y'imari y'inganda harimo ingano y'isoko (muri USD), ingano y'isoko ryitezwe (mu ijanisha), amakuru y'ibicuruzwa, imibare y'amafaranga yinjira n'ibindi. Ibi bishobora gufasha abasomyi gufata ibyemezo byihuse hamwe n'amakuru n'ubumenyi biri hafi.

(Amakuru ya raporo y'ubuntu (nk'ubwoko bwa Excel Datasheet) azatangwa mugihe ubisabye hamwe no kugura gushya.)

Ingano y'Inyungu n'Ibicuruzwa - Ingano y'inyungu n'imigabane y'ubucuruzi by'amateka bigaragara kandi bigashyigikira amakuru ashyirwa ku mpandeshatu hamwe n'uburyo bwiza bwo gusuzuma imibare y'isoko no gupima imibare y'ibiteganyijwe ku bice by'ingenzi bivugwa muri raporo y'icyayi cy'umwimerere hamwe n'ubwoko bw'inganda zisanzwe n'izisanzwe. Byongeye kandi, ingingo z'ubukungu n'amabwiriza y'ubuyobozi ni ibisobanuro mu iterambere ry'inganda z'icyayi cy'umwimerere no gusuzuma neza.

Isesengura ry’Iteraniro – Raporo y’Icyayi cy’umwimerere ubu ikubiyemo ubwoko butandukanye bw’icyayi n’ikoreshwa ryacyo. Isoko ry’Icyayi cy’umwimerere ritanga igice kigaragaza isuzuma ry’uburyo bwo guteranya ryemejwe n’amakuru y’ingenzi yakusanyijwe binyuze mu bahanga mu nganda n’inzego z’ingenzi z’ibigo byatoranijwe.

Isesengura ry'Amarushanwa – Abakinnyi bakomeye mu byayi bya Organic batekerejweho bashingiye ku mwirondoro w'ikigo cyabo, ubwinshi bw'ibicuruzwa byabo, aho bigarukira, agaciro k'ibicuruzwa/inyungu, amasezerano, n'ikiguzi/inyungu.

Ubusabe n'Uburyo bwo gutanga no kunoza umusaruro - Raporo y'icyayi cy'umwimerere ishyigikira kandi umusaruro, ikoreshwa na (Kohereza no gutumiza mu mahanga).

•Incamake y'Isoko ry'Icyayi cy'umwimerere •Irushanwa ry'Isoko ry'Abakora •Umusaruro w'Isoko hakurikijwe Uturere •Ikoreshwa hakurikijwe Uturere •Umusaruro w'Icyayi cy'umwimerere ku Isi, Inyungu, Ibiciro Uko Bigenda hakurikijwe Ubwoko •Isesengura ry'Isoko ry'Icyayi cy'umwimerere ku Isi hakurikijwe Ikoreshwa •Imiterere y'Isosiyete n'Imibare y'Ingenzi mu Bucuruzi bw'Icyayi cy'umwimerere •Isesengura ry'Ibiciro byo Gukora Icyayi cy'umwimerere •Umuyoboro wo Kumenyekanisha, Abakwirakwiza, n'Abakiriya •Ihindagurika ry'Isoko •Iteganyagihe ry'Isoko ry'Icyayi cy'umwimerere ku Isi •Ibyavuye mu Bushakashatsi n'Umwanzuro •Uburyo n'Inkomoko y'Amakuru

Muri make, raporo y'Isoko ry'Icyayi cy'Ubworozi itanga imibare ikomeye ku miterere y'inganda z'icyayi cy'Ubworozi hamwe n'isoko ry'ingirakamaro ry'ubuyobozi n'icyerekezo ku bigo n'abantu ku giti cyabo bashishikajwe n'isoko. Mu gusoza, Raporo y'Isoko ry'Icyayi cy'Ubworozi itanga umwanzuro urimo ibyavuye mu bushakashatsi, Isuzuma ry'ingano y'Isoko, Imigabane y'Isoko Mpuzamahanga, Ibyo Abaguzi Bakeneye hamwe n'Impinduka mu byo Abakiriya Bakunda, Isoko ry'Amakuru. Ibi bintu bizamura iterambere ry'ubucuruzi muri rusange.

Icyitonderwa: Kugira ngo dutange iteganyagihe ry’isoko rihamye, raporo zacu zose zizavugururwa mbere yo kuzitanga hashingiwe ku ngaruka za COVID-19.

Qurate Business Intelligence itanga ibisubizo byihariye by’ubushakashatsi ku isoko ku bakiriya bayo kandi ikabafasha kubona amakuru agezweho n’ibitekerezo biva ku isoko bivuye muri raporo. Twiyemeje gutanga serivisi nziza z’ubucuruzi n’inzira zoroshye zo kuzibona. Qurate Business Intelligence yifata nk’abafatanyabikorwa b’abakiriya bayo kandi ihora igaragaza urwego rwo gushishikarira gutanga serivisi nziza.